Following a disheartening day in Bilbao, where Manchester United’s performance in the Europa League final fell flat, it became evident that the forthcoming transfer window was critical to rekindling any sense of optimism. However, with no European competition on the horizon, financial uncertainties looming, and a new manager struggling to leave his mark, the obstacles confronting INEOS were substantial.
As we entered July, progress on new signings had hit a lull, yet the club’s transfer strategy was evidently defined and, in principle, astute.
The acquisition of Matheus Cunha for £62.5 million last month marked United’s inaugural signing of the summer, drawing praise from fans, media, and analysts alike who view it as a savvy move. The Wolves forward was among the most formidable attacking threats in the Premier League last season and has consistently impressed in England’s elite competition over the past few seasons.
The statistics certainly highlight his impact, with Cunha achieving an impressive 21 goal involvements while playing for one of the league’s lesser teams, but it’s the grace with which he navigates the pitch and makes the game appear effortless that truly distinguishes the Brazilian.
One of Cunha’s most notable performances last season, which is sure to have caught the attention of his new manager Ruben Amorim, was during Wolves’ 2-0 victory over Manchester United at Molineux in December. The Brazilian netted a stunning free-kick and assisted his side’s second goal, earning him the well-deserved player of the match accolade.

Photo by JUSTIN TALLIS / AFP / StatsPerform
Cunha was recalled into the Brazil national team by new coach Carlo Ancelotti for their World Cup qualifiers in June, honouring his stellar club performances. He seized the opportunity to impress Ancelotti against Paraguay, providing a match-winning assist and earning the player of the match award.
The Path Ahead is Challenging
United’s newly minted number 10 should merely be the beginning of a bustling transfer window. To address the deficiencies in a squad lacking in quality, experience, and mental toughness, the club must act swiftly to sell certain players before further building their roster.
In the wake of their defeat to Tottenham in the Europa League final, funds remain limited, necessitating the sale of players who will not feature in Ruben Amorim’s plans to finance a much-needed rebuild, as last season’s collapse starkly highlighted.
In this context, Marcus Rashford may provide a potential boost. Reports suggest Barcelona are interested in the England international, an interest that will likely ramp up following the Catalan club’s unsuccessful pursuit of their primary target, Nico Williams.
On the recruitment front, it is apparent that Bryan Mbeumo is United’s top target, with widespread reports indicating that the Brentford attacker will complete the club’s final signing before the focus shifts to offloading players. However, this pursuit has been protracted as Jason Wilcox and his team strive to agree on a fee with Brentford, which has yet to meet the Bees’ valuation.
The narrative surrounding player departures is similarly subdued – progress has been glacial, and thus patience will be vital. However, an update from Fabrizio Romano on Friday offered some hope, claiming that Marcus Rashford, Antony, Alejandro Garnacho, Tyrell Malacia, and Jadon Sancho have all expressed a desire to exit this summer, with the club delaying their returns for pre-season.
It is undeniable that a clear strategy is in play: either a mass exodus is imminent, or INEOS will find themselves in a precarious situation. The time has come to streamline their approach.
The fan base is growing increasingly impatient amid the stagnation in transfer activity, yet a patient approach is essential in what promises to be a volatile summer transfer window, where circumstances can shift dramatically in a short span.
INEOS faces the significant task of ensuring most of their incomings and outgoings are finalised by the time Manchester United commence their Premier League campaign against Arsenal on August 17th. While there is still time available, INEOS must act decisively to avoid further unrest before the 2025/26 season even begins.
Premier League Experience is a Strategic Move
While last summer represented a positive step towards signing the right profiles, blending youth with experience, this summer must see even greater improvements. After a decade marked by more errors than successes, United require an almost flawless record in the upcoming two to three transfer windows to regain competitiveness against the country’s elite clubs.
With Cunha secured, Mbeumo likely on the way, and reported interest in Ollie Watkins – the plan from Wilcox is becoming increasingly apparent. After numerous summers overlooking the dependable local market, United appears to have recognised that pursuing foreign players who may struggle to adapt to the Premier League’s physical demands isn’t prudent at this time.
This approach cannot be a long-term strategy, as ignoring a vast pool of talent that aligns with the club’s vision would be unwise. However, the signing of 18-year-old Diego Leon indicates an awareness of that balance. In an environment of doubt both internally and externally, concentrating largely on proven Premier League players in their prime seems to be a pragmatic and sensible approach during this crucial summer.
INEOS, as a much-maligned minority owner, has a considerable task ahead to garner the trust of United’s supporters and build a foundation for Ruben Amorim’s success.
There is no longer any room for empty promises – INEOS must start delivering a brighter future, or they risk facing significant scrutiny once again.
It’s time to demonstrate that they can manage the club more effectively than the Glazers.
Do they truly aspire to resurrect this storied club from its decline, or is it merely a façade?
Compiled by SportArena.com.au.
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