More Than Just a Postcode: Unpacking the Significance of the Queensland Maroons’ Jersey Details

The Maroons will enter the Origin arena on Thursday night sporting a distinctive jersey, showcasing an initiative that resonates personally with each player and their local community.

XXXX has been a longstanding sponsor of the Maroons; however, for the 2025 series, the brand’s logo will be absent from player jerseys.

Instead, the iconic beer brand has opted to replace their logo with the postcodes of the players, celebrating the local communities they represent.

Come Thursday evening, a total of 20 different postcodes will be proudly displayed, serving as a reminder to each athlete that they are representing not just their state but also their hometowns.

Queensland centre Shenae Ciesiolka, who has sported the Maroons jersey eight times since her debut in 2020, will carry the postcode ‘4401’.

She expressed her pride in representing the community where her love for the game first ignited.

“There’s something truly special about stepping onto the field for Queensland with my hometown on my sleeve,” Ciesiolka remarked.

“It’s more than just a postcode; Oakey is where it all began for me—the early mornings, the muddy boots, and the unwavering local support.

“Wearing ‘4401’ on my jersey during Origin is a proud reminder of the people and place that have played a pivotal role in my career, and it’s an honour to carry them with me to the Origin stage.

“Representing Queensland is always significant, but having my hometown’s postcode makes it even more meaningful.”

Catch the 2025 Women’s State of Origin series live and free on Nine and 9Now.

This isn’t the first occasion that XXXX has opted to replace their logo with the player postcodes, as the men’s Maroons team has been doing so since 2022.

This subtle change marks its debut in the women’s game.

“It’s pretty special for us; we’ve seen the men do it,” Tamika Upton stated.

“To represent your hometown is a great feeling. I have Blackwater on my jersey, which is incredibly meaningful.

“I spent my formative years there, and my parents grew up there too… knowing that my town will be cheering for me from their TVs is phenomenal.”

The opening match of the Women’s State of Origin series will kick off at Suncorp Stadium this Thursday night at 7:45 PM AEST. Coverage will commence on Nine and 9Now at 7:30 PM.