Former Azzurri star Giuseppe Rossi is setting forth on a new journey following his retirement, as he takes on the role of technical director at the American club North Jersey Pro Soccer. This marks a fresh chapter for Rossi, who maintains his enduring passion for ‘clean’ football.
“Rossi is embarking on a new journey, this time without his playing boots. The ex-Italian international, who has donned the colours of club giants such as Fiorentina, Parma, Manchester United, and Villarreal, is moving into a different realm. However, a coaching career is not on the horizon: his future lies in management.
The task ahead is formidable, yet the prospect of tackling these challenges doesn’t faze ‘Pepito’, who has consistently demonstrated grit and determination both on and off the pitch, even when injuries hindered his career. This new adventure brings him back to his ‘old’ New Jersey, the very state where his footballing journey first began alongside his father.
A Fresh Start
Commencing this new chapter, Rossi assumes the title of ‘Head of Sports’, akin to a technical director, at North Jersey Pro Soccer, a newcomer in the USL (the second tier of American football, following the more renowned MLS).
The objective is to elevate the club and foster a new mentality that can nurture fresh talent: “In America, there is a lack of appreciation for the youth sector,” Rossi acknowledges. “There’s a heavy emphasis on financial gain. I’m not driven by money; I’m here to implement a tangible project for the youth.”
The pathway for young American footballers often leads through college, which offers a solid education for future players but can also restrict their professional development.
“I aim to establish a robust pathway for these young talents, helping them reach higher levels”, the former striker asserts.
This is a vision aligned with a more European approach to football, a mentality the league is gradually adopting. The USL is undergoing significant changes and plans to introduce a promotion and relegation system by the 2027-28 season, marking a crucial move towards aligning with global football norms.
‘MLS feels overly American and doesn’t truly reflect football. The USL will implement three tiers, allowing for promotions and relegations just like anywhere else’.
Rossi’s love for the game is genuine, which is perhaps why he opted against pursuing a coaching path. He candidly explains that this decision was rooted in his principles and integrity: “I refuse to be part of a superficial world where I can’t be authentic,” he states.
“Today’s football is too fixated on contracts and financial matters rather than the essence of the game. I am a man of the pitch, and for me, integrity and morals are paramount.”
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Intriguing Serie A
Looking ahead to the next season, he anticipates a competitive landscape akin to the previous year: “It will be similar to last season, very balanced, with no dominant team. The most recent season was arguably one of the best in years.”
The stage is set, from Max Allegri’s return to AC Milan to Inter Milan’s decision to appoint a ‘young’ coach like Cristian Chivu.
“Inter’s decision,” he observes, “is quite intriguing. We’ll see if he can manage the team and the atmosphere. As a player, he was fantastic, but coaching demands something different.
“On Milan’s side, I think they made one of the best moves in recent years. Allegri is a winner who understands the environment and is a natural leader. The team will gravitate towards him.”
He also reflects on Fiorentina, a club where he spent several seasons: “I understand the fans’ frustrations, but (Rocco) Commisso has acted as a president should. Perhaps the protests stem from a lack of continuity in tactics. They’ve had good coaches, and I hope they find some stability with (Stefano) Pioli.”
‘Ringhio’ For the Job
“The national team coach doesn’t need to teach football; they must excel at the psychological level. Rino is adept at understanding players and guiding them all toward a shared goal.”
If conditions remain optimal, Italy stands a good chance of qualifying for the next World Cup. A World Cup with the final set to take place at the MetLife Stadium in New Jersey, just a stone’s throw from Pepito’s home.
Barcelona Just Out of Reach
Joy and regret have accompanied Rossi throughout his career, and even now, he reflects on his personal journey with mixed emotions.
A career that could have soared even higher: “I was on the verge of joining Barcelona; everything was in place, only two million short due to a bonus and fixed fee disparity. Villarreal wouldn’t budge, and Barcelona opted for Alexis Sanchez instead.”
After his stint in England, Rossi became a key player at Villarreal, a club set to return to the Champions League this season: “If they secure the right signings, they could make an impact in the Champions League.
“Back in my day, we had experienced players like (Marcos) Senna and (Robert) Pires, and we reached the quarter-finals. The following year, we were all young, and I was the oldest at just 24, which led to a poor performance. Hence, it’s crucial to strike a balance.”

A word also for Levante and Celta Vigo, both clubs that Rossi has represented, now preparing for their return to the top flight and Europe respectively.
“I am delighted for Levante and their supporters; it’s a significant achievement for an important club. Celta has a rich history of European nights, and I hope they can relive those moments. The last time I was in Europe with them, we reached the semi-finals of the Europa League.”
Rossi also casts his gaze across the English Channel, where he developed his career with Manchester United.
“As for strikers, I’m backing Zirkzee, a player who can both stand alone and contribute to the team effort. He’s an out-and-out striker, and I’d like to see him closer to goal where he can be more of a threat; that’s vital.”
He continues: “I hope fans will be patient with Zirkzee. He has the potential to be a game-changer. (Rasmus) Hojlund is talented, but I believe Zirkzee possesses a higher ceiling.”
The Business of Football
Finally, he takes a more critical stance regarding the Club World Cup, commenting: “It’s a farce. It’s a tournament that doesn’t capture my interest.
“It’s purely about business, and not good for the sport. There’s no regard for player welfare, leading to constant injuries. I’d much rather see Barcelona play Real Madrid once a year than every week,” he expresses with palpable frustration.
Thus, Rossi looks forward while firmly remembering his roots. Although his boots may no longer be on his feet, his fervour for football remains stronger than ever.
Compiled by SportArena.com.au.
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