EXCLUSIVE: Carlton’s Tom De Koning Opens Up About Contract Discussions, Surfing Adventures, and His Passion for Fashion

As Tom De Koning aims to lift the Blues from last year’s finals disappointment, the chatter regarding his market value is unlikely to subside anytime soon.

Just last week, ahead of Carlton’s disappointing round one match, afl.com.au reported that the Blues had tabled a seven-year deal worth approximately $7.5 million. Interestingly, St Kilda’s proposal reportedly surpasses this figure over the same timeframe.

In an interview with Wide World of Sports after a fashion shoot for Superdry, the Carlton ruckman shared his insights on coping with the hefty price tag, his routine outside of football, and how he has grown since being drafted in 2017.

De Koning’s future has been a hot topic during the off-season and will likely remain a point of interest as he enters the final year of his contract.

He turned down interest from other clubs in 2023 to continue with the Blues, yet the feeling of déjà vu has returned.

De Koning acknowledges that keeping an eye on speculation about his future “doesn’t really help me”.

“I know there’s a lot of buzz surrounding my future, and it comes with the territory of being in the public eye,” he told WWOS before round one.

“However, I strive to concentrate on what I can control—my performance on the ground and my daily routine. I’ve realised over time that becoming absorbed in external chatter—whether it’s about big contract offers or expectations—doesn’t benefit me.”

“In its own way, my partnership with Superdry aligns with this mindset. The brand embodies authenticity, confidence, and the avoidance of distractions from outside pressures. It serves as a reminder to stay grounded and focus on what matters.”

“For me, this means working hard, improving each day, and not allowing external noise to affect my game.”

“I have a fantastic support network—coaches, family, and friends—who help keep me centred. They encourage me to appreciate the journey and remain focused on the process.”

“Ultimately, I trust that my efforts will reflect both on and off the field.”

De Koning describes his routine as a harmonious blend of activities.

There are three key components: surfing, the ocean, and coffee.

“It’s about creating an opportunity to detach from the pressures of the game and focus on what brings me peace … plus, it’s a reminder that there’s more to life than football, which keeps me grounded and motivated,” he shared.

Part of this balance has emerged from an “evolved” routine since he was selected at pick 30 in the national draft in 2017.

Initially, his focus was “exclusively on the game,” but he has since found equilibrium. Now, he is a talented player.

“Being able to take breaks from footy and dedicate time to other interests, like surfing or enjoying a good cup of coffee, has had a considerable impact on my performance,” he explained.

Fashion has now emerged as the fourth key pillar in his life.

This reflects a wider trend across various sports in Australia. Instagram has become a popular platform for athletes to showcase sides of themselves that fans typically don’t see in the sporting arena.

Whether Australian sports will ever embrace the American-style freedom of expression regarding game-day attire remains uncertain.

In 2020, the Penrith Panthers presented their own unique styles at training, with player Isaah Yeo making an appearance as Ricky Bobby, among others.

However, clubs must balance this with their sponsorship commitments, meaning the traditional club polo is unlikely to vanish anytime soon.

De Koning’s fashion shoot was a rare chance to reveal his interests beyond the football scene.

“It was a fantastic opportunity to be part of the Superdry campaign. This was my first modelling experience for a fashion shoot, and I genuinely enjoyed it,” he said.

“The entire process was such fun, and collaborating with the Superdry team made it feel quite natural. I’ve developed a keen interest in fashion, both on and off the field. Although the pre-game fashion culture in footy is vastly different from what you might witness in American sports.”

“Nonetheless, I believe it’s important to express yourself through style, whether it’s during a game or in everyday life.”