Motorsport Australia and Supercheap Auto Renew Their Partnership

Motorsport Australia is thrilled to announce the continuation of its partnership with the prominent automotive parts and accessories retailer, Supercheap Auto.

This renewed collaboration will see Supercheap Auto retain its status as the Official Auto Parts Partner of Motorsport Australia, reaffirming its dedication to grassroots and national motorsport. The agreement encompasses naming rights for essential development initiatives such as the Motorsport Australia Club Development Fund, FIA Girls on Track, and First Gear, while also maintaining its ongoing support for the Shannons SpeedSeries and the EROAD Australian Rally Championship.

Sunil Vohra, CEO of Motorsport Australia, emphasised the significance of this ongoing collaboration.

“The dedication of Supercheap Auto to Australian motorsport is unparalleled, and we’re excited to sustain this successful partnership,” Vohra remarked.

“Their continuous support is vital for the growth of the sport across all levels, from grassroots enthusiasts and clubs through to national championships.

“This also extends to recognising and supporting our steadfast officials, who are the backbone of motorsport and play a crucial role in ensuring the success of each event.

“The renewal of this partnership further solidifies their commitment to delivering valuable opportunities and resources for our motorsport community.”

Since the inception of the partnership in 2022, Supercheap Auto has been instrumental in nurturing grassroots motorsport through various initiatives, including Motorsport Australia’s Member Rewards programme. The brand’s support of development programmes like FIA Girls on Track and First Gear has also played a significant role in attracting more young individuals to the sport in an engaging and inclusive manner.

Benjamin Ward, Managing Director of Supercheap Auto, reiterated the brand’s commitment to Australian motorsport.

“Motorsport is ingrained in Supercheap Auto’s identity, and we are delighted to extend our partnership with Motorsport Australia,” Ward stated.

“From grassroots players to national championships, we are passionate about supporting those who elevate motorsport. This partnership enables us to continue providing substantial support to clubs, competitors, and officials whilst also connecting with fans through some of Australia’s biggest motorsport events.”

Supercheap Auto stands as one of the most recognised names in Australian motorsport, with a legacy that spans decades. The retailer remains a key supporter of multiple categories and events, ensuring a strong connection with the motorsport community now more than ever.