Former Kangaroos player Matt Adamson is set to head to England next week, tasked with a pivotal role that could reshape the rugby league landscape.
Adamson, alongside veteran English administrator Gary Hetherington, has been appointed with the significant challenge of revitalising the sport in London.
Success in this endeavour could have widespread implications across both hemispheres.
The NRL is contemplating the possibility of acquiring the English game, and a successful, well-supported team based in the capital could make Super League a much more enticing prospect.
The Broncos currently compete in the Championship, the second tier of English rugby.
Adamson’s immediate goal will be to secure promotion to Super League, enabling the club to face off against teams like Wigan, Leeds, and Warrington on a weekly basis, broadcast live on TV.
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Matt Adamson bursts through during a run for Penrith in 2004. Simon Alekna
With a substantial population of Australians and New Zealanders residing in London, the Broncos stand to gain a significant following if they manage to get their strategy right.
In their favour is the fact that London has 10 available import positions for the year, along with a pool of skilled fringe NRL players that clubs may readily part with.
Adamson, who played under Hetherington at Leeds, has been working as a player agent in Queensland recently and possesses a keen eye for identifying talent.
The former Parramatta, Penrith, and Canberra forward opted to remain mum when approached by Wide World of Sports.
“It’s too early to say much, but these are exciting times,” was his only comment.
Compiled by SportArena.com.au.
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