Major Victory for Aussie Sports Fans as Nine Unveils 10-Year Partnership with Swimming Australia

Australian sports enthusiasts can look forward to an unprecedented number of free swimming events following the announcement of the most substantial broadcast agreement in the history of Swimming Australia by Nine.

On Tuesday, Nine and Swimming Australia unveiled a comprehensive 10-year multi-platform media rights and sponsorship arrangement that extends until 2034, two years beyond the Brisbane Olympic Games.

This agreement comes on the heels of an impressive performance by Australian swimmers at the 2024 Olympic and Paralympic Games in Paris.

As Australia’s partner for Olympic and Paralympic broadcasts, Nine recorded an impressive 5.7 million viewers during last year’s national swimming trials.

Fans can expect even more swimming coverage on Nine and 9Now, which will include the 2026 and 2030 Pan Pacific Championships.

Acting CEO Matt Stanton stated, “As Australia’s largest media entity, Nine is enthusiastic about offering Swimming Australia an unparalleled multimedia platform to highlight its sport and achievements over the next decade.”

Stanton added, “Sport is ingrained in Nine’s culture, and this partnership ensures Swimming Australia receives robust support as we approach Brisbane 2032 and beyond.”

Nine’s Director of Sport, Brent Williams, remarked, “The Dolphins have been responsible for some of the most memorable moments in Australia’s sporting legacy. This remarkable team of athletes continually excels on the global stage.”

Williams went on to say, “This deal sets the foundation for Wide World of Sports to present numerous thrilling races, track our star athletes’ progress, and shine a light on the emerging talents in swimming who will become the Olympians of Brisbane 2032.”

Rob Woodhouse, CEO of Swimming Australia, commented, “This landmark agreement with Nine is a key milestone for our sport. It offers unprecedented visibility for our national teams and the upcoming generation of athletes who will become household names by LA 2028 and Brisbane 2032.”