BFGoodrich Gains Ground in the Motorsport Australia Off Road Championship

Motorsport Australia is delighted to reveal that BFGoodrich will retain its position as the naming rights partner for the Motorsport Australia Off Road Championship (AORC) and will also be acknowledged as the official off-road tyre partner for Motorsport Australia.

Renowned as a frontrunner in the off-road segment, BFGoodrich excels in durability, treadwear, and traction, receiving commendations for its latest All-Terrain KO3 tyre, which made its Australian debut in September 2024.

Scott Tabe-Lewis, General Manager Partnerships at Motorsport Australia, expressed gratitude to the BFGoodrich team for their significant contributions to the sport.

“Motorsport Australia is excited to welcome BFGoodrich back as a partner for our Off-Road Championship for another season — a brand that has a rich and successful legacy in off-road racing,” said Tabe-Lewis.

“Reflecting on the achievements we’ve made in rewarding our volunteers and officials across other Motorsport Australia championships, BFGoodrich will be contributing back to our outstanding volunteer officials at AORC events this year.”

David Laing, Marketing Manager at Michelin Australia, is looking forward to the upcoming year, marking BFGoodrich’s eighth season as the naming rights partner for the AORC.

“BFGoodrich and the Motorsport Australia Off Road Championship share a storied history, and we are thrilled to continue our support for the championship as well as its competitors and officials during all events in 2025,” Laing remarked.

The opening round of the BFGoodrich Motorsport Australia Off Road Championship will commence at the Wentworth Shire Pooncarie Desert Dash from 4-6 April.

About BFGoodrich

BFGoodrich is an American tyre manufacturer established in 1870 in Akron, Ohio, by Benjamin Franklin Goodrich. With an impressive legacy, it was acquired by the French tyre giant Michelin in 1990.

Today, it ranks among the globe’s most recognised tyre companies, equipping off-road and on-road vehicles of all types in numerous countries.

BFGoodrich enjoys a strong presence in the off-road and 4×4 communities, particularly in Australia and New Zealand, where many dealerships and off-road centres are dedicated to providing expert guidance and support to enthusiastic individuals within the off-road community.